A Dramatic Business

A Dramatic business awaits you with Drama Kids International, the USA provider of the world’s largest and most popular drama programs. We serve ages 3-18 via a wide range of offerings that are held in locations convenient for students and parents. Our business is perfect for stay at home parents as the business can be managed out of your home-based office with weekly classes held throughout community locations such as in schools, and community centers. We also work with other organizations such as parks& rec. departments, scouting organizations, and YMCA’s to provide our quality program to their members and to the general public. Drama Kids Summer Camps are offered in the summer to meet the growing demand for quality summer camps and teen workshops. You are in business for yourself, but not by yourself. Full training and ongoing support is provided.

Dance Studio and Music Center Owners Drama Kids is a great way to build complimentary revenues in your facility! Investing to build a secure revenue stream and developing new growth opportunities is so important during these tough economic times. For a low investment, you can add our Drama Kids brand to your facility to increase student traffic to your facility and build a new source of revenue. We will train and support your Drama Kids program launch through our business support services, included for you at no additional cost.

Whichever model is right for you, now is a great time to get onboard. The child enrichment industry has always been recession resistant and Drama Kids classes have been designed to offer a low student price point, with a class location and delivery model that is very convenient to working parents This allows Drama Kids to grow even in down economies. Parents always want to provide affordable and quality opportunities for their children and we continue to see this to be true.

Our Drama Kids proprietary program is a leading edge drama program that is unlike any other drama program being offered in the US today.  We use a specialized curriculum combined with customized teaching techniques to ensure that each student – regardless of age, ability, or personality - receives quality instruction, fast paced fun, and well deserved recognition.  The magic of creative dramatic arts participation combined with our delivery techniques and copyrighted curriculum results in fantastic results for our students and loyal customers.  Many of our students stay with us for several years. 

Almost all parents understand the important benefits gained by children participating in drama activities.   With 45,000 children currently enrolled in our program around the world – we are proud to say that our owners make a Dramatic Difference in the students we serve.

A Business of Your Own

Our franchise process allows you to become a member of our exciting organization.   For a surprisingly low investment, you too can begin building equity and a real future with your own Drama Kids franchise. Consider these advantages:

• Being your own boss and controlling your own destiny  
• Making a positive powerful positive difference in your students’ skills and in their confidence to achieve.
• Flexible hours
• Work from home and offer classes throughout the area, or
• Add new revenue and student traffic in your existing creative arts facility
• Creative independence
• Pride in ownership
• No prior drama experience necessary 

Training and Support

Initial and ongoing training of franchise owners is a basic ingredient of our system and covers drama principles, program knowledge, sales and marketing, and business management. Training begins with a home study preparation program. This initial pre-training includes the necessary steps to start up your new business.  New franchisees then attend Drama Kids New Owner Training, a comprehensive 1-week classroom training session conducted in Hanover, Maryland.  Training is then reinforced with an on-location visit by us to help boost your initial marketing results and help you kick off your first classes.    Our support of your business  continues with 24-hour phone and email support, regional meetings,  and our annual conference, always a highlight each year and a perfect way to connect with other DramaKids owners.

Marketing

Drama Kids International franchise owners are supported by an outstanding marketing program designed to build customer confidence, credibility, name recognition, and provide you with a substantial competitive edge. Franchisees order professionally created mailers, brochures and postcards.  Also available are free downloadable newspaper advertisements,  pictures, student newsletters, and other important advertising tools.    Drama Kids engages a national public relations company to help each owner build maximum local visibility and credibility through the local media in your area. 

Technology

Drama Kids uses the latest technology to stream-line business functions and enhance communications within the organization. Our Intranet system, iHITS, enables franchise owners to communicate online with DKI personnel and serves as our digital library to provide you with downloadable pictures, class recommendations, business advice,  and advertising items you need to grow your business. In addition, we provide your own individual web pages which your customers can directly access to get your local business and class information.

Want to get into the Act?  Then take the first step and complete the Franchise Information Request to learn more.